Can the Olympics generate a major revenue stream from digital advertising?

Media has been changing every year and increase more impact to more people around this world. In the next ten to twenties years from now media will hit the “S-curve” Which mean that media will be one of the strongest impact to many different kind of people; starting from America. Here are some clues that media will be the strongest. Technology!

Basically, everything that technologies do will help media go on another level. There will be more money flowing to different media companies. The network will just be heavier than today world internet lines, however, the bits will go higher.

There was a story that I read about “Olympics Spark Contest Among TV Broadcaster” The story was nut and this is the future of media. There was a game happening in Beijing which was Olympics game 2008. NBC Universal had said there were “214 million unique television viewers for the Beijing Games, a record that surprised Dick Ebersol, chairman of NBC Sports and Olympics.” See, how media takes over??? That is a lot of people watching the Olympics game. I think that’s more than ever in the past viewers that watch the pervious Olympics game. Oh, yeah do not forget about this, “Now sports broadcasters are trying to evaluate that audience, including the 52 million unique visitors to NBC's Olympics Web site and 75 million video streams. Was it thanks to viewers' interest in China or swimmer Michael Phelps's historic performance? After years of declining ratings, can the Olympics generate a major revenue stream from digital advertising?” Internet is also taking over too. Today world is making it so much easier for everyone to go online to watch the race that already took place in Beijing. They said 52 million and 75 million people went online to check out the web site and the video. 52 plus 75 million people equal 127 million people! Just think about this in the next ten to twenties years from now, and specially the generation z is growing up. That will be over 300 million people hitting to the web site checking out the Olympics games. It may go even higher who know. When it come to American famous athlete person being on T.V. of course people will turn on the T.V. or go online and the network will go over rated. That means that for those who work in the studio will be in pain because of the network.

NBC Universal is doing a lot of work getting ready for the future. There will be more money flowing in their company and there are controversies between other counties about the media rights. Rights are the fee that the counties have to pay. Which is the country is looking at millions of dollars fee to pay. “As the Beijing Games approached, NBC Universal was concerned about the low ratings that Olympic Games in Asia usually generate. NBC Universal created a new method of measuring audience as a kind of insurance policy. The new formula combined the number of television viewers with Internet users and people watching highlights on mobile phones.
The concerns were unfounded. Human-rights controversies and interest in China turned the Olympics into a political event as much as a sports competition. Then swimmer Michael Phelps, whose races were broadcast live in prime time in the Eastern and Central time zones, began his unprecedented run of eight gold medals. Ratings were the highest for a non-U.S. Olympics since Barcelona in 1992, when television viewers had far fewer entertainment options.” That is the problem now with the NBC Universal Company; they are thinking how the time can work together and get more viewers to watch the game live. It would be a very hard job to take place. Who know what will happen to the media in the future. We just got to wait and see!

Time to Change!!!

Media is a huge impacted to many people all across the world. Too many young children are being affected by the media; by watching T.V., billboard, magazines, and more. The number one media impact story I read about is the video games. Video games are even worse when I used to play video games when I was a young boy. Video games had become more technical, more real. Children are be affected by that. They’re being affected by the video games by watching so much violence. “Grand Theft Auto” is one of them. Check this out... http://www.youtube.com/watch?v=ZnYursz7-aY

For children it’s not good for them to be looking at violence. The child may end up trying to do the same thing what they saw and do the same act to another person. For example: “Grand Theft Auto”. The video game of “Grand Theft Auto”, “are particularly troubling because they go beyond just celebrating violence generally, and actually reward players for engaging in organized crime, murdering innocent people and other forms of perverse, antisocial behavior” What a great videos game for children to be playing with huh??? No, too much violence! The children spend too much time playing the video games. There was a story that I read. These 2 youngsters in California were killing people and they got caught, and they told the police that they were imitating the video game “Grand Theft Auto”. See, that’s the problem. I see why the manufacturer got sued for $246 million that made the video game of “Grand Theft Auto”! The children are not being educated to learn how to limited time playing the video game. When I was coming up my mom did not allow me to play video games for hours; however, it falls on the weekend. Yes, Mr. Jacobs, would be playing video games for hours. It’s was so much fun; but, it was not violence. “It was need for speed”! That can cause problem too.

Here the controversies of the media research. “It was designed to help solve social problems by determining the links between media use and harmful behavior. As we emphasized in our examinations of media research history and current theory, the answers that have been found are not as straightforward and clear-cut as some observers would like”. That’s the problem they can’t solve the problem. We got to understand. It’s all about the money. That’s why the media is getting out of control. Others counties are being affected by the media. By 2025, media will go “s-curves”, which mean media will be over rated for children and Adults. The video game may be even worse, picture on the bill board looking ugly, magazines with less clothing. The children mind-set will be a lot of discipline for the mother and father to work on. That’s why mother and father should know for their children what right for them to watch on t.v., video games they’re buying for their children, books they’re reading, and the people they hanging out with. I’m going to make sure my children don’t get caught up in the wrath. Generation X will be the main children that have to be work on. If they don’t be educated now at young age; however, it’ll causes a lot of problem when they turn 13 years old.

International In Shock!!!

The media of Panama has been highly influenced by that of the United States, since the construction of the Panama Canal. Radio broadcasting in Panama began in 1922, and television broadcasting in 1956. Radio and television broadcasts also reached the Panama Canal Zone because it lied within the vicinity of Panama. (Wikipedia) During the interview with the international student with a man name Mr. Menooza. He is from Panama. He had been impact by the media big time. Here are the questions I asked Mr. Menooza...

Jacobs: Is the media the same as America???
Menooza: Yes, it very similar to America.
Jacobs: On Television are they most of them American or panama people???
Menooza: Most of them are panama people but there are some style that the same as America.
Jacobs: How does the magazine or newspaper affect Panama???
Menooza: It affects Panama people very strong. The number one magazine is Teenager.
Jacobs: Oh, really!
Menooza: Yeah!
Jacobs: How do the media affect the children???
Meooza: It affect the children very strong because what they see on TV is what they want for example Iphone, x-box, playsation, toys, and many more.
Jacobs: Do it affect the cultural???
Meooza: Yes it does. Both sexes are being affected by it in many different ways.
Jacobs: Do you think it’s coming from America style???
Meooza: Yes, but not all.
Jacobs: Do you know when media started???
Meooza: It started when Panama Canal had started. Here is the web site that you can check out.http://www.pancanal.com/

In Panama, media is being affected in many different ways. It’s mostly coming from America cultural media and other counties outside of America are getting media from America. The number one media that is mostly seen is on the internet in Panama. Their Media is just like America very high tech. Today world media is be used on the internet. In the future everything will be on the internet. For example, jobs, marketing increase, advertisement, and many more. Media do causes cultural to change or it may increase conflict for many different people in this world. America is a huge impact to many different counties in this world. Many counties in the world are trying to be like America by gaining more freedom which does not always happen because according to their regulation. Compare to the people to American and international person act different. People are affected by media in all different kinds of ways. I would say that those who are part of the generation Y are the strongest impact. The way we run this country by the way we act, dress, talk, technologies changes, the number of families decrease or increase because of media. In the future media will be even stronger impact on people since internet is taking over. Also the generation Z will be impact even stronger than generation Y. But at the same time generation Y will be impacted stronger too. Many different kinds of media will always change every year and more people will see it or hear it. Do not matter where they are in this world they will see media.

Are You For Real???...

Today world there are more young adults those who are born in the time frame of 1970-1990. Those are the main generation Y and the world changer in so many different ways. Also technology is changing everyday. We get so caught up what we see on media and we want it now. Not so fast, I’m part of the generation Y; there are a lot of great things that we want. I know that, generation before us is looking at us like what the world got to your mind? Well, one the media, the society is changing, the language is changing. There is no way we can back track, the world is changing so fast everyday and time is running out.
Young adults are now working on their own, and moving out parent house later age like in the late 20’s only quite few are moving out while their 18 years old. Parents are working harder than ever before, and trying to let the young one know that there is no retirement for us unless we own a business. Learn how to create a passive income. At the same time we need to teach out older generation X how the world is changing and understand today language, like the cell phone, internet, and more technology that is coming along. The point is the older generation does not need to put us or look down on us. They should be glad we are able to understand what is going on today world and get them to understand what is happening around us. We teach them, it’s our turn. But we still got to show our respect to our older generation.
I use text message everyday, and that is the quickest and easier way to get hold of the person. For example, if they cannot talk on the phone they can text messages one another and share what is happening. Facebook is the one of the highest networking in this world. I am on facebook all the time, keeping in contact with people that I grew up with and new friends. Older generation want to know why we are on the computer all the time and sit there for a long period of time. Well, let’s break it down to them. It is one of the fastest communication networking with multiple people. No more being on the phone.

Those who are part of the generation Y, Z, X let keep building our dreams and not put each other down. While building your dream go ahead live your dreams and enjoy your life.

This is a example of generation X, with so many people at the coliseum, having fun, learning new thing about thier business, and new technologies we will be using in the business.